Annoucing my partnership with Hasselblad

I'm proud to officially announce my partnership as an ambassador for Hasselblad. I've been working with their cameras and digital backs exclusively for over a decade. Their precision and flexibility is integral to how I make images. This post originally appeared on the Hasselblad blog.


Hasselblad Ambassador Timothy Hogan is globally renowned for his product photography and an innate ability to expose natural beauty in everyday objects that others might never notice.


California-based Timothy consistently wins international advertising commissions for clients across the beverage, technology, fragrance and design industries – but when it comes to personal work he can spot the potential for a great image in a crushed beer can, a discarded matchbox, or perhaps a solitary pine cone. The unique shape, form and texture of the chosen object will then be expertly revealed through careful lighting and positioning. Timothy Hogan sees beauty in everything – he says the trick is simply to look at it in the right way.

Close up Red Winsor and Newton Oil Paint photographed by Timothy

“I started shooting still life while studying at Syracuse. My first venture into photography was photojournalism but I soon found that I didn’t enjoy documenting events because it didn’t require me to make things. This was something that I discovered was an integral part of my creative process, and my most successful images in those early days were found object still lifes.” While at college Timothy also started to teach himself the rudiments of lighting through reading books and replicating every still life shot he could find. Slowly he began to understand how the various studio lights and modifiers worked and as his knowledge increased he was able to introduce his own ideas and to set his own agenda. The rest is history, and Timothy has now gone on to become a preeminent advertising photographer.

Black Inidan Ink by Timothy Hogan

The association with Hasselblad, which has now resulted in him becoming an ambassador for the company, started early, and Timothy notes ironically that he was working with Hasselblad digital even before there was Hasselblad Digital. “My first back was the Imacon 528c – which I still have,” he explains. “Multi-shot files are simply stunning: on a recent job for the art company Winsor & Newton that I carried out with my 50c MS camera my digi-tech and assistant exclaimed out loud that the files were the sharpest they’d ever seen. When you impress people who look at files at 100% all day long, that tells me I’m onto something.”

Overhead composition of Winsor and Newton Indian Ink Bottles and

Now working with the Hasselblad H5D-50c, Timothy is still inspired by the world around him and fired by the desire to record the splendour he sees for the enjoyment of others. High quality is an essential part of the mix and he picks the cameras that he needs for the job. “In the end a camera is just a tool in a photographer’s arsenal,” he says, “and the H5D is simply the sharpest chisel in my toolbox. I can use it for super intricate still life work or put it in a backpack and head to the mountains or desert for my personal work. Just today I was shooting portraits with it and the camera kept up with me as fast as I could go. It gives me what I need and now that I’m an ambassador I hope to be able to share my passion for the system as well as the team behind it.”

Feature on Standard H

Spent 30 minutes last week with our good friends at Standard-H, an automotive and surf-inspired apparel line based in Encinitas, California.  

Check them out and sleep better knowing what color my first car was!

Timothy Hogan and his Westfalia

30 MINUTES WITH... Timothy Hogan

Name: Timothy Hogan

Age: 39

Occupation: Artist, Photographer, Furniture Builder, Craftsman, Hasselblad Ambassador

From: Ellington, Connecticut. Currently lives in Santa Monica, California

First Car: 1982 Toyota Cressida in "shit brown"

Vehicle Featured: 1988 VW Vanagon Westfalia 2.1 liter Flat 4-cylinder, 4-Speed, 90hp. Added: Fox off-road suspension, 1.5" liftLarger brakes up front, General Grabber Tires. South African wheels.

Vehicle History: I wanted to move to CA and become a complete cliche. (jk!) This place is really inspiring and I wanted to get out and travel in something with character.

Additional Details...The tires: I had similar ones on a Toyota 4 Runner I had prior to my Vanagon.  They're softer, quieter, better-rated for snow, and less expensive than All Terrains.

Hasselblad Ambassador Timothy Hogan


Thanks for the visit Wes and looking forward to seeing your next release!

Behind the Print: Sierra Winter

"The most important tool in photography is the U-Turn"
-Ansel Adams

Whether the late photographer said that remains to be seen (feedback anyone?) but the quote has always stuck in my head, especially when driving around California, the beautiful state I call home.

Sierra Winter was photographed a few winters ago on the drive back from Mammoth Mountain, one of my favorite snowboarding destinations. The drive is a visual feast, with sights like this bombarding your senses the entire five hour journey to and from Los Angeles.  

It's truly a magical road-trip. 

It was late in the afternoon on Route 395 as my friend and I drove back, exhausted in the best way after a few days on the mountain. All of a sudden, this scene appeared and  - while technically there was no u-turn involved - the results were worth the delayed arrival back in Los Angeles. The sun was directly behind the mountain and the resulting brilliant light was perfectly diffused by the clouds while the sprinkling of snow gives dramatic contrast to the mountain.

Five minutes in either direction and we would have missed this. 

The final image you see here is composed of two vertical frames from my trusty Pentax 67 film camera, stitched together in Photoshop. The resulting print is best viewed as large as possible...the detail must be seen to be believed. 

Detail of Sierra Winter by Timothy Hogan

Detail of Sierra Winter, by Timothy Hogan
Like all of our prints, we offer Sierra Winter in three sizes: 12x16, 24x32 and 36x48. Each signed image is printed by master printers on the finest matte archival paper and is available unframed or in a contemporary shadow-box frame by our expert framing partner, 
Even if you can't make it to the mountains this winter, I hope this print brings you halfway there.
Stay tuned for more Behind the Print, coming soon.